Reporting and analytics

Dashboards over the same records everything else reads, answering the two questions a business actually has: where do people stop, and what did this cost.

Where people stop

A funnel report over pipeline stages, per source, per pack. Not "messages sent" - the number of people who reached a stage and the number who did not go further.

What it cost

Every message, call and minute carries its own cost, recorded when it happened rather than reconstructed from an invoice later. That makes cost per booked appointment a number you can read rather than one you estimate at the end of a quarter.

Delivery health as a first-class report

Accepted against delivered, per channel, over a rolling window. A ratio drifting away from one is the signature of carrier filtering, and this report is where it is visible before anyone notices the phone stopped ringing.

Exports

Anything on a dashboard can leave as a file. A report you cannot export is a report someone rebuilds in a spreadsheet from screenshots.