Version a6a9951d - first version
Acceptable Use Policy
This policy describes what the platform may not be used for, and what we do when it is. It is part
of the Terms of Service. It is a draft prepared by the build and is subject to review and acceptance
by the owner and their counsel; the version hash on the page identifies exactly which text you are
reading.
The short version: send messages to people who asked to hear from you, about the business you told
them you were, and stop when they say stop.
1. Messaging without consent
You may not send a marketing or promotional message to anyone who has not given you consent to
receive it, in the form the law where they are requires. You may not:
- Send to a purchased, rented, scraped or otherwise acquired list.
- Send to a number or address you obtained for a different purpose than the one you are messaging
about.
- Continue sending after an opt-out. Every opt-out keyword the carriers recognise is honoured by the
platform, and honouring it is not optional for you either.
- Register traffic under a brand, campaign or use case that does not describe what you are actually
sending. The registration you file is a statement to the carriers, and a false one puts every
other sender behind the same registration at risk.
2. Content
You may not use the platform to send, store, or process content that:
- Is unlawful where it is sent or received, or that infringes someone else's rights.
- Promotes a category the carriers prohibit, including but not limited to high-risk financial
offers, controlled substances where they are not lawful, and gambling where it is not licensed.
- Impersonates a person or an organisation, or misrepresents who is sending it.
- Contains malware, or a link intended to obtain credentials or payment details under a false
pretext.
- Harasses, threatens, or targets an individual.
3. The platform itself
You may not:
- Circumvent, disable or attempt to defeat a rate limit, a spend cap, an isolation boundary or the
outbound gate.
- Probe, scan or test the security of the platform without our written permission, or access data
that is not yours.
- Resell access outside the plan that permits it, or share a single account across organisations to
avoid paying for them.
- Use the platform to build a competing product by systematic extraction of its behaviour.
- Run automated traffic at a volume that degrades the service for others.
4. Voice and recording
Where you use the voice features, you are responsible for the disclosure and consent that recording
a call requires in every jurisdiction the call touches. Some require all parties to agree. The
platform can announce a recording; whether it is lawful to make one is your decision and your
obligation.
5. Data you load
You may load personal data about your own customers. You may not load data you have no lawful basis
to hold, and you may not use the platform as a repository for data unrelated to the customer
relationships it exists to manage.
6. How we enforce this
Enforcement is proportionate and, wherever we can make it so, mechanical rather than discretionary.
- Automatic. The outbound gate refuses a send when consent, registration or capability
conditions are not met. It fails closed: an unknown state stops the send rather than allowing it.
- On report. A carrier complaint, an abuse report or an internal alert opens an investigation.
We will tell you what triggered it.
- Suspension. Where the conduct is ongoing and causing harm, we may suspend sending or the
account. We aim to give notice first, and will say why when we cannot.
- Termination. Repeated or deliberate breach ends the agreement.
We do not read your message content as a matter of routine. We look at what an investigation
requires, and we log that we looked.
7. Reporting abuse
If you believe someone is using the platform in breach of this policy, tell us through the contact
page. Include what you received, from what number or address, and when. We treat a report from a
recipient with the same seriousness as one from a carrier.
8. Changes
When this policy changes, the previous text stays available at its own address and the version hash
on the page changes.