How we compare

Three comparisons, and one rule for all of them: every claim about another product is against something they published, quoted, and reachable. A comparison page that cannot be checked is an advertisement.

The three

Against the vertical incumbent - the closest thing to a direct competitor, and the one whose marketing and contract we read side by side.

Against reseller stacks - agencies selling a platform they license. This is where we came from, so it is the comparison we can be most specific about.

Against horizontal tools - a general CRM plus a marketing tool plus a scheduler, wired together by you.

What we will not do on these pages

We do not quote a competitor price. Prices change and a stale one is a false statement about somebody else.

We do not restate what a plan of ours includes. That belongs on the pricing page and only there, because two copies of an eligibility rule drift apart and the reader finds out at the worst moment.

We do not claim a compliance outcome. What our tooling does is on the compliance page; what it does not do is in the Terms.