Blog and resources

Notes on the things that cost us time: carrier filtering, consent records, workflow versioning, and what happens when a message says it sent and did not.

What we write about

Messaging deliverability, and specifically the gap between a send that succeeded and a message that arrived.

Automation design for businesses that are not software companies - what a sequence should do when nothing happens, which is the trigger most builders cannot express.

What we learned running the resold version, including the parts that reflect badly on us.

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The index renders from the content collection, and there is nothing in it. Rather than showing a placeholder card, this page says so: an empty state that tells the truth is better than a fake one that does not.